Food 360

Food 360 was a 2 year, £250,000 project being run by Probe (Hull) Ltd with grant aid from the Big Lottery Fund. The aim of the project is to encourage people to try out "The Good Life" and start growing their own food at home. Over the 2 years the goal is to recruit at least 50 residents across east Hull to experience the excitement of growing vegetables and eating local food.

During the project's lifetime Food 360 is organising local food markets, cookery demonstrations, and visits to farms in Hull and the East Riding.
The Food 360 slogan is "Grow it, eat it, love it."

Food 360 – Supporting Change & Impact Funding (SCI)


Following the successful Food 360 project, funded by the Local Food strand of the Big Lottery, Probe was asked to submit an application for further funding in order to address changes and challenges affecting the original exit strategy for the project.

What does it do?

The Supporting Change element of the new funding enabled the project to: Undertake a detailed review of the Food 360 project; Develop partnerships (especially with East Hull Community Farm); Identify a range of micro-enterprise opportunities and develop business plans for these; Undertake a feasibility study around a local food centre of excellence.

The Impact strand includes the creation of communal vegetable plots and the creation of a ‘growing’ club linked to a learning centre. Supporting Impact will also see the creation of 3 new micro enterprises, all of which will aim to be self sustaining with surpluses aiding the sustainability of the project and East Hull Community Farm. Improved produce, and a sales and marketing strategy will hopefully improve economic activity, while learning activities relating to food production, preparation and preserving will also aid sustainability.